The first artifact
Myrkova's Rite
Verified reviews
From those who crossed first
★★★★★ 5.0 / 5
Very warm and well balanced, earthy smell, beautifully developed in the room even the day after. Also very beautiful design of candle and package. Already ordered more.
Anna · Verified buyer
★★★★★ 5.0 / 5
Great communication, very fast shipping, and wonderfully detailed packaging. This is my second time ordering, and I can highly recommend them.
Anna · Verified buyer
MYTH, MADE TANGIBLE.
HEXED is an independent Finnish cosmetics, fragrance and lifestyle brand shaped by Finnish nature, folklore and mythology. Every product carries a fragment of Imra — a world of old stories, dark forests and things that refuse to be forgotten.
Our story and commitmentsThe four of Imra
Older than naming
Turn a card to read her telling.
What is hexed
Born from myth. Made for rebellion.
our inspiration
FROM FINNISH NATURE, MYTH TAKES FORM.
HEXED gives physical form to the myths, landscapes and darker seasons of Finland. We listen to the people within our world and develop each product for them — never for an imagined average.
We work closely with carefully selected specialists in Finland and beyond, bringing the world of HEXED into every stage of development. Together, we challenge familiar formulas and conventions to create something unmistakably our own — guided by respect for northern nature, carefully considered ingredients and materials, and the balance between them.
Objects made to be used, worn and kept.
PERFUME · THE ELEMENTS
FOUR ELEMENTS.
FOUR SCENTS. BOTTLED.
Our first perfumes are being composed with our perfumery partners in the UK and in Grasse, France — four scents, one for each element of Imra: earth, water, fire and air. Drawn from the Finnish forest, sealed under caps of burnt wood, stone and frost. Unisex, like everything we make.
Shown: Eimyrja — the fire. An ember that never burns, only wakes.
ARRIVING Q2–Q3 2027CAST YOUR NAME INTO THE LIST
Concept render. Final bottle and cap may differ.
Kekri 2026 · Printed in Finland
The Harvest Has Come
Original artwork by Matti Sinkkonen. GOTS organic cotton, printed in Finland. Sizes XS–5XL. Full details
#1
The Four Offerings
Not just a world. Something you can wear, burn, and live with.
The wind. The water. The root. The ember.
Four forces, sealed in glass.
Not sold. Found — by those already on the list.
#2
Our commitments
Created with Meaning
We do not create to follow what already exists. Every product is given a mythology, a story and a reason to belong within the world of HEXED. We create what we once searched for ourselves — something with identity, purpose and a world to belong to.
Responsibility in Progress
We choose our partners, materials and methods with care. We ask questions, examine the details and never assume that today’s solution is the final one. For us, responsibility is not a finished claim, but a commitment to keep learning, questioning and improving.
Our values
Rooted in the North - Inspired by the North. Created with respect for the land.
Created with Meaning - Not made to follow. Made to give story, purpose and belonging.
Responsibility in Progress - Carefully considered today. Questioned and improved tomorrow.
We built a world. We would open its doors to you.
HEXED was made by two people who wanted something that felt real.
Tiia brought eighties music and a love of the land. Antti brought a guitar and the imagery of death metal. Both of us grew up on fantasy, on witchcraft and the occult, on the darker side of things — and on long walks through forests and graveyards.
We make it for the ones who don't fit the pink mould. The ones who see more in black. The ones who can see every colour the grey, hard earth is holding.
Our world is dark, elegant, timeless, and true.
Why HEXED exists
HEXED exists for those who never found themselves in the ordinary.
We create products, stories and experiences inspired by Nordic mythology and the wild beauty of the North.
Every ingredient, every collaboration and every creation is chosen with care—not because perfection exists, but because compromise is never our goal.
Our stories are myths.
Our product claims are grounded in evidence.
As HEXED grows, our responsibility to the nature that inspired us grows with it.
About us
From A to Z
THE WORLD
Every product begins with a place, character or story from Imra. The mythology shapes its mood, scent and final form.
THE FORMULAS
Our cosmetic formulas are developed and made in Finland with carefully chosen ingredients and experienced manufacturing partners.
THE DETAILS
From fragrance and illustration to packaging and texture, every detail is designed to make the imagined world tangible.
Born in the North.
Our creations begin in Finland, with its deep forests, long winters and stories that still follow us home.